Search results for "Conceptual Metaphor"
showing 10 items of 24 documents
The Metaphorical New Synthesis: Toward an Eco-Evolutionary Theory of Metaphors
2016
ABSTRACTMetaphors are a genuinely human construction. They are used to improve communication and they are a very powerful tool that might have an influence in human evolution. In this article I argue that metaphors, transformed in powerful memes, adapt to a new communicative niche and contribute to transform it. In order to prove this hypothesis, I study 319 cartoons published in the wake of the Germanwings air crash, where I inventory 144 metaphors. The study shows the conceptual metaphor evolution for a period of 2 weeks, and how the metaphors changed as a result of the variations in the communicative niche, becoming much more efficient communicatively.
Investigating metaphors of musical involvement : Immersion, flow, interaction and incorporation
2018
The concept of immersion, despite being relatively unknown within music research, presents a potentially productive way for understanding the well acknowledged phenomenon of "being drawn into music". This paper 1) discusses immersion as a metaphor for conceptualizing musical involvement by drawing on the research into video games and virtual reality and 2) aims to clarify the metaphor of immersion by utilizing the concept of image schema to analyze it in relation to alternative metaphors of flow, interaction and incorporation. The theoretical stance of the paper is based on the paradigm of enactive cognitive sciences, which stresses the bodily, constructive and interactive nature of experie…
Metaphor as a Focal Concept in Sound Design
2014
A central challenge in the design of non-speech sounds is to understand the relating conceptualisation process. In the current paper, we propose the use of metaphor theories as a framework to understand what sound design is fundamentally all about. In the proposed framework, we handle metaphors as conceptual entities, which are the basic constituents of meaning making.
Blending in Hybrid Games: Understanding Hybrid Games Through Experience
2016
The meaning of what hybrid games are is often fixed to the context in which the term is used. For example, hybrid games have often been defined in relation to recent developments in technology. This creates issues in its usage and limitations in thinking. This paper argues that hybrid games should be understood through conceptual metaphors. Hybridity is the blending of different cognitive domains that are not usually associated together. Hybrid games usually blend domains related to games, for example digital and board games, but can blend also other domains. Through this type of thinking, designers can be more open to exploring how their games can be experienced.
Metaphorical Competence in Italian EFL students: an Empirical Study
2018
A quantitative data analysis conducted on 230 Italian EFL students revealed that their metaphorical competence (MC) is inappropriate. In view of these findings, the development of MC, as crucial as linguistic and communicative ones, is fostered as a successful didactic methodology to improve the proficiency in the target language (TL).
MODELLI, TESTI, PROCESSI: UNO STUDIO COGNITIVO DELLE METAFORE DELESSICALIZZATE E D’INVENZIONE
2014
La tesi di ricerca è basata sulle metafore delessicalizzate e d’invenzione riscontrate all’interno del romanzo di lingua tedesca «Kassandra» scritto nel 1983 dalla scrittrice Christa Wolf e all’interno del racconto di lingua tedesca «Minotaurus: eine Ballade» scritto nel 1985 Friedrich Dürrenmatt. Si vogliono analizzare i processi cognitivi che stanno alla base della creazione dei due tipi di metafore. Per farlo si è scelto di utilizzare tre teorie della linguistica cognitiva: la teoria della metafora concettuale (Lakoff e Johnson, 1980 e 1999); la teoria dell’integrazione concettuale (Turner e Fauconnier, 2002) e la teoria dell’analogia (Monneret, 2004). L’analisi ci permette di comprender…
The role of implicit theories in the non-expert translation process
2014
Research into the role of implicit theories in decision-making covers a broad area ranging from personal to political relationships, and from private to professional life. To date, translation studies have paid little attention to the influence of translators’ knowledge and beliefs in the translation process, and even less to the role of implicit theories. In a pilot study with translation trainees, we attempted to reconstruct their theories about translation and discern to what extent these theories influence both the translation process and the translated text. Our results so far show that trainees do entertain initial implicit theories, which can be modified through experience and formal…
Medical Metaphors in Economics News Articles in English and Italian
2017
As Lakoff and Johnson (1980: 3) state in Metaphors We Live by, “our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” From a linguistic point of view, metaphors not only exist in everyday language but in specialized discourse too, where they are frequently the result of interdisciplinary borrowings. The language of economics, replete with medical metaphors, is one of the most representative examples of this phenomenon. This paper offers a quantitative and qualitative analysis of medical metaphors in English and Italian economics news discourse, as no research seems to have been conducted so far on the topic from a cross-linguistic…
The conceptualisation of austerity in the Portuguese, Spanish and Irish press
2017
The aim of this chapter is to analyse the conceptualisation of austerity in three different European cultures by identifying metaphorical expressions used in one representative newspaper of the Portuguese, the Spanish and the Irish press between 2011 and 2012. The metaphors were identified by searching for three keywords from the field of economy and politics (austeridade-austeridad-austerity, corte-recorte-cut and divida-deuda-debt) and were then classified according to the type of schema they instantiate, namely, propositional schema, image schema or event schema. Assuming the general framework of Cultural Linguistics and corpus-based and discourse-based approaches to conceptual metaphor,…
Konceptuālo metaforu lietojums rakstos par jauniem un maziem uzņēmumiem
2015
Bakalaura darbā tiek pētīts konceptuālo metaforu lietojums rakstos par jauniem un maziem uzņēmumiem. Bakalaura darba mērķis ir identificēt, kā metaforas funkcionē rakstos par jauniem un maziem uzņēmumiem. Bakalaura darbā autors apskata metaforu veidus un konceptuālās metaforas, žurnālistikas žanru un rakstus par jauniem un maziem uzņēmumiem, kā arī Bakalaura analizē konceptuālās metaforas, kas izmantotas rakstos par jauniem un maziem uzņēmumiem divos tiešsaistes avotos. Izejot no praktiskās daļas pētījumiem, autors secina, ka metaforu skaits rakstos par jauniem un maziem uzņēmumiem ir atšķirīgs – dažos rakstos ir vairāk vārdu, bet mazāk metaforu, kamēr citos rakstos ir mazāk vārdu, bet vair…